Mr Massimo Lotti

30 years of experience managing independent design studios working for Ducati, Adiva, Bimota, BMW, Mahindra, TVS. He has been involved in urban mobility styling, design and engineering for over 25 years, leading major programs for clients around the world. He is the lead industrial designer for a light vehicle and product design, pioneered in implementing CAS and CAD systems in product design. As owner and design director of the design company Exnovo, collaborated on the BMW Motorrad.